Study Task 3: What Is Graphic Design? Part 2

On monday we were put into our blog groups again. We had to present our 25 images from the previous task to the other group members. We then had to chose our favourite from each of the 5 categories. With these images we had to consider these 5 key analysis points:

1.Function
2. Design Context
3. Tone of voice
4. Message/ idea/ concept
5. Intended scale

As a group we came up with loads of responses to these:

Function

- Advertise
- Inform
- Educate
- Entertain
- Promote
- Persuade
- Make people think
- Inspire
- Amuse
- Direct
- Convince
- Deter
- Warn
- Illustrate an idea/ concept

Context
- Branding
-Publication
- Editorial
- Advertising
- Promotion
- Wayfinding
- Vintage/modern

Tone Of Voice
- Informal/formal
- Playful/fun
- Serious
- Sarcastic
- Vulgar
- Innuendo
- Humorous
- Sympathetic
- Pwerful

Message/idea/concept
- Dates/times
- Location
- statement
- Informative persuasion
- Visually appealing
- Expression
- Image, sound + movement
- Awareness

Intended scale
- Business card
- Billboard
- Large poster
- Flyer
- Computer
- Wallpaper
- Small book

At the end of the session we were given the task to:

• identify a range examples of Graphic Design appearing in different design contexts
• Identify a range examples of Graphic Design performing different functions
• Identify a range examples of Graphic Design communicating different types of messages/ideas/concepts
• Identify a range examples of Graphic Design using  a different tone of voice.
• Identify a range examples of Graphic Design produced at different scales/place