Personal + Professional Practice: Study Task 2: What is Graphic Design?

Following on from the previous work we were asked as a class to outline and summarise the most frequently used terms related to graphic design. The list consisted of:

- Creative use of type
- Visual quality
- Tone of voice
- Attention to detail
- Simplicity/minimalistic
- Context
- Hidden messages
- Interactive audience engagement
- Style/aesthetic
- Media + production
- Form/format
- Personal interest
- Quirky humour + whit
- Wordplay - use of language
- Structure + layout

From this list we were asked to choose our 5 favourite terms in relation to our own interests and provide 5 examples of work for each.. My 5 words are:

- Creative use of type
- Word-play
- Simplicity
- Juxtaposition
- Tone of voice

Creative use of type

The Evolution of Type

Andreas Scheiger