Visual Literacy Part 2

-The ability to construct meaning from visual images and type.
-Interpreting images of the  past, present and a range of cultures.

Rules - What is the required knowledge?
Principles - How can the knowledge be explored further?

Different materials from which type is generated:
-Stone
-Sabel
-Bone
-Wood
-Lead
-Silicone

Modern digital brush strokes reflect old and traditional methods.

Point Size:
1point = 1/72 = 25.4/72mm = 0.3527mm = 1 pica

Typography Principles:
The art and technique of printing with movable type.
Composition of printed material from movable type.

Typeface Characteristics
-Serif
-Sans Serif
-Handwritten
-Typewriter
-Modern
-Traditional
-Western
-Caligraphy
-Rounded
-Archaic
-Cropped
-Contemporary
-Digital
-Script
-Decorative
-Bold
-Light
-Cowboy
-Free
-Expressive
-Retro
-Futuristic

Task: Download typeface anatomy
Using other peoples fonts guess the specific names of each font.
From these 5 fonts choose one and research thoroughly about font choice.
Bring to lecture.