Monday 5 November 2012

Study Task 4: What Is Graphic Design For? Part 1

"A Visual Language"

5 Main Categories:
-Information + way-finding
-Publishing + editorial
-Branding + identitiy
-Product + packaging
-Retail + promotion

Categorising Graphic Design:
-Genres
-Contents
-Audience
-Sectors
-Functions
-Format

Information and Way-finding
-To help people understand and clarify data visually.
-Info-graphics.
-Visually engaging - for example; dull information transformed creatively.
-Complex message portrayed through simplified and effective connotation.
-Examples: maps, graphs, plans and signage.

Branding and Identity
-Brand-perceived emotional corporate image.
-Identity - visual aspects that form part of an overall brand.
-Logo - identifies business. A small visual representation in association with a brand. Works as part of the overall brand.


Information & Wayfinding:
holmes-wood.com
cartlidgelevene.co.uk
wayfindinguk.wordpress.com
richardwolfstrome.com
wearemsd.com









Product & Packaging:
webdesignerdepot.com
designyoutrust.com
smashingapps.com
noupe.com
designresourcebox.com















Branding & Identity:
kerrvernon.co.uk
logoblink.com
logodesign.co.uk
black-sands.co.uk
solidblockdesign.co.uk












Editorial & Publishing:
thedesignsurgery.co.uk
abduzeedo.com
magspreads.net
creativereview.co.uk
acemicaylak.wordpress.com












Retail & Promotion:
blogof.francescomugnai.com
creativeguerrillamarketing.com
mr-cup.com
itsnicethat.com

















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