Portfolio Surgery

Projects I want to include:

-Design for Print Manual - 2
-Comma American Diner - 2
-Hip Hop Vinyl Collection (CoP2) - 2
-Liam Smith Logo - 2
-Hip Hop Coasters - 3
-216 Branding - 3
-Rox Vox Jewellery - 3
-Yamaha (competition brief) - 3
-Intern Brief - Merrimen Brewery? - probably just for website - 3
-Intern Magazine - Extend this project -3
-Fellies - if finished? -3
-Beyond Travel - 3


............



Feedback:

-Revisit Patch mark and brief - could the logo/icon be adapted to be more appropriate for the project. Experiment with stencil fonts or more three-dimensional typefaces to fit the theme of type structures/sculptures. The concept is strong but the visuals do not effectively convey the desired message to its audience.

-The Rox Vox brief could benefit from a sense of online presence to expand its purpose. Professional photos of the jewellery would help to inform users of the type of jewellery and work as a good accompaniment with the brand identity. Adding images and web presence will give more clarity and context to this project.

-Experiment with different locations and angles when photographing the hip hop coasters. Consider a birds eye view or photographing the set of coasters as a stack. Alternatively you could ask local bars if you could photograph the coasters on a bar top to put them into context and show them in use - e.g; with a bottle placed on top of the coaster, or in a pile next to the till. In order to get the lighting right for this, you would probably need to consider using a tripod in order to steady the camera properly in a dim-lit environment. The location and photography style will really help to enhance this project.

-The concept for the Comma American Diner is good. It might be worth reconsidering the colour palette. As the style of the character used for the logo has been inspired by 1950s America, maybe try using the pastel tones from this era. This would ensure more consistency throughout the project.



Research:

-Lee Goater - Magnetic Postcards
-APPFULL