Equilibrio: Mission Statement

After our follow-up meeting as Equlibrio, we shared our research and developments with each other. From this we were able to narrow down our ideas and focus more on the business side of the brief.

We agreed on our positions/ roles as follows:


Bobby: The Managing Director - Leading the communication design, interactive design, and concept forward thinking in any work assigned. Bobby also guides the team with skills and experience related to graphic design. Some examples of his work can include visual layout, brainstorming, and copy writing."

Jasper: Art Director -Making sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction. A major part of Jasper's role in the development of a project is to make decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements."

Lizzy (Me): Brand Identity Developer - Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity. Some of my roles in terms of design include creating a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and more.

Sam: Visual Image Developer - Developing images such as photography, 3D modeling, and image editing. Sam's specialty is to aid web development, software development, or multimedia development in a job

J'nae: Account Executive - Bring more clients into the agency to increase revenue. J'nae establishes relationships with clients and closing deals being a direct link between the agency and the existing client, managing day-to-day affairs such as media placement, distributions, contract negotiation, etc and ensuring customer satisfaction.

Joe: Illustrator &Linguist - Conceptualising and creating illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Joe does drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more."


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At the end of this meeting, we discussed how we were going to progress with our found research by answering the key questions about our practice. These were allocated so we all had a new task for the next meeting:

My task was to work on the mission statement. The final mission statement I came up with (with help from Bobby) was as follows:

EQUILIBRIO: The harmonious balance between the Client and the Creative.

What is Equilibrio?
Equilibrio is the Spanish term for balance, in this case referring to our well-balanced work ethos. The name Equilibrio dictates the tone and personality of our practice.

Who are Equilibrio?
Equilibrio are a branding design agency based in Barcelona, specialising in events branding.

What we do?
As a branding agency we focus on creating a clear set of associations and perceptions in people's minds. Any organisation can benefit from being branded well. We believe good branding makes an event distinctive, engaging, memorable and exciting. We focus our practice on the client. Each brand is personal and specific to each new client.

Equilibrio offers intelligent, innovative design benefitting a broad range of clients, helping them to stand out from competitors. Our practice works with events to help them gain recognition and boost their aesthetic visually.

Our work ethos?
Working with a well-balanced work ethos we put our name into our practice. Our studio operates in a friendly, approachable and informal manner. Based in the heart of Barcelona, we encompass the bold, vibrant and lively culture.


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My next task was to start thinking about our studio space. I looked on Pinterest to find some image inspiration of large, open-plan, white studio spaces. The two favourites I found were:

The main reason for choosing these spaces as initial ideas was the large windows. There is nothing worse than working in a dull, dim-lit environment. As we needed a studio space to accommodate six people as a studio but also as a living space, we needed something spacious.

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During the research period, Joe came up with our costings as follows:

3000 share capital
27,000 start up costs
..........................................
30,000 total start up funding
8,500 total monthly costs (6 persons)
102,000 total annual costs
.........................................
11.50 per hour
(10% weekly commission)

year one - 102,000
year two - 200,000
year three - 250,000

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Once Jasper had finished our logo based on a group agreement from a select few, Bobby began working on the identity of the Equilibrio web presence:

Homepage

About Page

The Team (including photographs of us and our job roles)