Friday, 21 March 2014

Equilibrio: Existing Design Agencies in Bracelona


"Mucho is a visual communications and graphic design studio.
We offer creative capabilities encompassing strategy for
communication, brand identity, art direction, graphic advertising,
editorial design, packaging, signage, websites, apps, motion
graphics and more. A global boutique design studio with offices
in Barcelona, Berlin, Newark (Nottinghamshire), Paris,
San Francisco, London and New York, Mucho is led by partners
Marc CatalĂ , John Dowling, Rob Duncan, Pablo Juncadella,
Tilman Solé and Loran Stosskopf.

Our approach is driven by strong ideas and the desire to create
unique work. Collaborating across cultures allows us to infuse
our work with fresh perspectives. Above all, we are committed
to creating the very best visual communication, helping businesses
stand out – however small or large they are, and wherever they
are in the world."


m-m
"After many years working each in their discipline, in late 2006 we decided to get together to test a new formula. Because we are convinced that if you think about a project together from the beginning, it certainly becomes a consistent thing, one discipline building on the other. 


We breakfast every day together and share a table. Imagine what an architect can see in a packaging or a graphic designer in a wall. If the interiorism is done by one and the graphic design by another, surely everyone is working in a different direction. It may not disturb (at best), but it is unlikely that they will complement, let alone work together to make a brand “talk” in all its manifestations with a single, coherent voice. We always try to have an emotional link with the customer, and this is not achieved simply by decorating a space with the logo or corporate colours, we think it requieres mucho more subtle and intangible languages. 



We are specialists in anything concrete. We like to say things, whether on paper, in a space or through an object. Any medium is capable of telling a story.



We like to take a raw idea without baking, and knead it until we like what we see. Sometimes cupcakes became muffins.



We believe more in practice than in theory. Until we see it, is not worth much.

Good design requires intuition and common sense. It sounds so obvious and is so difficult. 
Besides the projects that bring together the two disciplines, each continue working in their field."


Hey Studio - Barcelona

Toormix


Noeeko





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